HÁMOR
Graphic Design, Branding, Art Direction
2024
HÁMOR is an independent, itinerant bookstore based in Campo Grande (MS), Brazil. More than just a meeting point between readers and books, the brand creates a space for affection, discovery, and the circulation of ideas. Its visual identity blends nostalgia and elegance with a vibrant color palette and friendly typography — capturing the lightness and depth of the editorial world that HÁMOR inhabits. The design project also marks the launch of the brand’s own publishing imprint, expanding its reach beyond curation into the realms of creation and publication.
