HÁMOR is an independent, itinerant bookstore based in Campo Grande (MS), Brazil. More than just a meeting point between readers and books, the brand creates a space for affection, discovery, and the circulation of ideas. Its visual identity blends nostalgia and elegance with a vibrant color palette and friendly typography — capturing the lightness and depth of the editorial world that HÁMOR inhabits. The design project also marks the launch of the brand’s own publishing imprint, expanding its reach beyond curation into the realms of creation and publication.

For the upcoming edition of the EL CABRITON FESTIVAL, I was invited to create a poster that would serve as the foundation for the event’s visual identity. Inspired by the tagline “a strange fair,” I designed a vibrant neon illustration set on Rua Fortunato in Santa Cecília, São Paulo, featuring a whimsical parade of eccentric animals and surreal creatures that reflect the festival’s playful and unconventional spirit. Designed to be modular, the illustration allows the team to repurpose characters and elements as stickers and assets across various materials—creating a cohesive yet flexible visual language for the event.

DÉBORA COSTA'S visual identity blends her academic and artistic sides, connecting tradition and innovation. Rooted in Identity, Movement, and Creativity, the project features a slender logo and organic, hand-drawn graphics that reflect her interdisciplinary work. A vibrant Cerrado-inspired palette and vernacular aesthetics highlight her deep roots and dynamic vision.

LAURENTINA is a Rio-based empadinha brand inspired by the popular design of 70s and 80s bakeries and snack bars. Blending the charm of local neighborhoods with the contemporary, alternative scene of Botafogo, its visual identity features vibrant colors, playful typography, and iconic characters. The result is a fun, emotional brand that’s proudly Brazilian and connects effortlessly with a younger audience.

The visual identity of MIOLO captures the analog charm of books, inspired by indie print culture and countercultural aesthetics. With risograph-like textures and a nostalgic color palette, it honors traditional printing and evokes familiarity. Created for the event organized by Hámor bookstore, the identity reflects Miolo’s mission: to celebrate literature as a tool for social and cultural inclusion through immersive readings and community dialogue.

HALE AUMAKUA is a human rehabilitation center dedicated to restoring the essence of the individual by integrating ancestral practices with modern knowledge. It is a space for introspection, healing, and holistic transformation—body, mind, and spirit—where each person relearns how to live in harmony with themselves and engage with society. Rooted in ancestry and spirituality, the brand fosters balance, happiness, and purpose for individuals and their communities.